Sr. Manager, Content

ABOUT THE ROLE

• In this business-critical role, you will craft and execute Calibrate’s content marketing strategy to support the overall marketing and business strategy.
• This role must be both a doer (pen-to-paper) and a strategic leader.

KEY RESPONSIBILITIES

• Multi-channel Editorial Calendar: Strategic Thought Leadership: Develop and oversee a comprehensive content strategy, ensuring alignment with marketing goals. Manage the content calendar, prioritization, and resource allocation across various channels to optimize reach and engagement.
• SEO & Organic Growth: Build out and execute an SEO and organic growth content plan utilizing customer insights, data analytics, and strategic content themes to elevate top-of-funnel performance through our website and other digital platforms.
• Voice, Tone & Brand Consistency: Collaborate with cross-functional teams to refine and maintain our brand's voice and tone guidelines, ensuring all content aligns with our brand identity and values. Take inbound requests to copyedit and refine to own final approval before publication.
• Storytelling: Leverage data, market research, and customer insights to craft compelling, meaningful stories that engage and inform our audience while reinforcing our value proposition and consideration of different phases of our marketing funnel.
• Innovation & Growth: Continuously challenge the status quo by identifying opportunities for innovation, process improvements, and fresh approaches to content creation that drive measurable business outcomes.
• Collaboration & Alignment: Serve as a key partner to marketing, product, and leadership teams, ensuring content aligns with overarching business objectives and supports cross-departmental initiatives effectively.
• Social Channel Growth: Own and develop Calibrate’s social channels, growing them organically to support our brand and building within our multi-channel editorial calendar framework.
• Communications: Own first passes of all communication requests for both internal executives and external public relations. Project manage all communication projects to ensure we control our narrative with integrity and proof points.
  
  

BACKGROUND AND EXPERIENCE

• Proven leader with 7+ years of experience in branding, communications, and content marketing, including a track record of success in senior or director-level roles.
• Strategic thinker with a collaborative mindset, adept at building bridges across departments and managing diverse stakeholders to align on shared goals.
• Skilled at balancing strategic vision with hands-on execution, excelling in fast-paced and ambiguous environments.
• Exceptionally creative with outstanding writing and editorial skills, complemented by a data-driven approach to decision-making and content optimization.
• Demonstrated expertise in developing and executing brand, communications, and content strategies that deliver measurable business outcomes.
• Deep understanding of the buyer journey and lifecycle marketing, with experience crafting story maps and integrating effective CTAs tailored to lifecycle stages.
• Strong project management, communication, and presentation skills, with the ability to lead and inspire cross-functional teams through influence and collaboration.
• Continuously monitors and adopts emerging trends, tools, and best practices in branding, communications, and content delivery to maintain a competitive edge.
• Proven ability to lead and scale content marketing initiatives in dynamic, high-growth environments, particularly in multi-product Enterprise Software or SaaS organizations.
• Skilled at driving organizational change, influencing stakeholders, and introducing innovative concepts to elevate brand and content performance.
• Passionate about getting hands-on with products, teams, and processes to refine strategies, optimize workflows, and achieve excellence.
• Experience in healthcare technology or related industries is a strong advantage.

The salary range for this role is $115,000-140,000.